How Do You Turn Your Influence into Power You Deploy at the Right Moment?
In this training, you develop storytelling skills to amplify your impact. You strengthen your ability to build trust, communicate effectively, and act decisively—even under pressure—through the power of the stories you tell.

Location: Hotel Lutetia
Price: €1,295 (excl. VAT)
Register now​

Master Influence Through the Power of Stories

Stories are the ultimate form of influence—they connect, persuade, and inspire.

One moment, everyone follows your plan; the next, your work feels like scattered sand. As a middle manager, you’re in the “squeeze”: navigating tensions between top management and your team’s interests.

You want to achieve strategic goals while maintaining calm and direction in your team. Sometimes it flows effortlessly. Other times, it feels like you’re being pulled in two directions. You hit resistance, people disengage, or responsibilities get shuffled around. That creates stress.

Which film perfectly illustrates this? Cyrano de Bergerac (1990) starring Gérard Depardieu illustrates your middle-management dilemma beautifully.​

Quick story: Cyrano, the brilliant poet with the enormous nose, acts as the hidden influencer between the commanding Comte de Guiche (top management vision) and the vulnerable cadet Christian (his team). Instead of brute force like hot-headed rivals, Cyrano wields eloquent love letters—stories of passion and honor—that win hearts across divides. His words unite factions, sway loyalties, and bridge impossible gaps, all without revealing his own vulnerability.

You learn that Cyrano-style: influence via stories that touch others on emotional and strategic levels.

Read What’s Really Happening—Through Stories

To wield true influence, first understand your surroundings. In every organization, leaders and team members have divergent agendas. So it’s crucial not just to focus on your goals, but to grasp what truly matters to others.

Stories reveal unspoken dynamics. In this training, you learn to read your organization’s emotional and relational currents through the stories people tell (or don’t tell). You identify underlying movements, where to spark ownership, and how to meet others’ real needs.

You master switching communication styles and stories, developing actions that fit the situation and your authentic self.

After This Training—Your Story as Influence

• Gain insight into your preferred influence style and stance—including your unique “Cyrano-story” that truly moves others.
• Deploy diverse influence styles across situations—with stories as your connecting weapon, like Cyrano.
• Develop skills and strategies to persuade stakeholders and spark action—through one powerful story bridging top and team.
• Position yourself between policy and practice—as the storytelling middle manager uniting both worlds.
• Feel greater ownership of your role and impact—because your story activates others.
• Deliver meaningful feedback at all levels—wrapped in memoir-worthy stories.
• Get team buy-in for change more easily—by showing what’s at stake through your narrative.​

The Cyrano-Method in Your 2-Day Training

Day 1: Analyze your “Cyrano-story”—what makes your team truly loyal?
Day 2: Build your “Cyrano-moment”—one story connecting top and team.

Location: Hotel Lutetia | €1,295 excl. VAT | 2 days
Register: peterdekuster2023@gmail.com
Subject: “Influence via Stories – [Your Name]”​

Does Amplify Your Influence and Impact Through Storytelling Suit You?

Unsure if this program fits or have questions? Schedule a free consultation. We’ll share more about the training and see if it aligns with your goals.
Schedule a consultation